Technical SEO is a very important phase of getting your website out there for searchers to see it. If done well Google spiders will easily index, crawl and rank your website. According to an SEO Journal article, it is mentioned that 39% of SEO officers conduct a technical SEO first. And our Jetweb SEO specialists’ forms part of that 39%.
Before we go into detail about Technical SEO, let’s get an understanding of what it is and the different types of SEO you can choose from.
SEO is Search Engine Optimization, it is the process of optimizing the websites content for acceptance by Google so it can get better keyword rankings in the Google Search Engine Results Page (SERP), which means certain ranking factors are to be strategically applied on the website and webpages so that you can benefit through a higher ranking and an increase in website traffic.
There are 3 types of SEO that can be implemented on your website and because we want you to know as much as you can, we added one more.
The types are as follows:
So, let’s just focus on Technical SEO, which is the first part of an SEO campaign.
Technical SEO is the process of ensuring that your website is known and understood by Google for better crawling and indexability.
There’s no point in having quality content on your website if Google doesn’t know about it.
Submitting your website to Google for an analysis on your website is important, when you do this they can rank your website accordingly.
Yes it might not rank your keywords at number 1 but it will definitely place you somewhere and from that point, you can promote your keywords using off-page strategies which I will explain the next blog.
Technical SEO consists of the following elements:
Let’s explain what the above elements are and what they do. Please note that these are just the most common few.
A 404 is a response code means webpage Not Found. This happens if the page was removed, or the URL was changed to a new URL. See the screenshot below for an example.
We fix this by selecting a page with similar content or finding the original page that was moved and redirecting (301) it back to that page.
Page speed has become one of the most important ranking factors not only for Google rankings but to enhance (UX) User Experience. Now imagine visiting a website and the pages take time to load, what would you do? Most visitors usually bounce back. When analyzing the page speed, the results range from 0 to 100- our aim is to accelerate your page speed.
This issue in the image above illustrates that 30% of the optimizing still needs to be done.
These are the prominent elements to be fixed on the website to improve page speed:
Broken links are internal or external links that have been removed or renamed, the results 404 (not found). The critical part about broken links is that the way Google bots will navigate the website are unknown. So, when it moves within your website or goes out of your website it will bounce back if it finds that the link is broken. It must be noted that it gives the user an unpleasant experience because navigating a website that leads to 404 (not found) pages halts their activity on your website.
Mobile friendly websites are accessible and functional on cellphones, tablets and other handheld devices.
Google incentivizes this with a higher website ranking based on the websites Mobile performance since about 22 million South Africans (http://bit.ly/2E6xgAE) use smartphones.
Robots.txt tell Google which pages it should crawl, index, and rank and assigns which Search Engine it should be visible to. Only webmasters and web developers can able to place this file on the root folder of the website. See the example below:
The robots.txt file should have the pages that we need to be indexed and ranked referenced on the sitemap so that the Google bots will know that you have a sitemap.
A Sitemap is a file that tells Google about the number of pages on the website, it shows Google what pages are included on the website. The sitemap should always be submitted on Google webmaster tools. See the image below:
Duplicated content is content that is repeated on more than one unique page. If you are using the same textual content on more than one page, Google will treat it as duplicate content and automatically place that page on the second page of the Search Engine Results Page.
One solution is to use Content Syndication as a strategy, which I will write about in the future.
Another way around this is to create unique content for each page and submit it on the Google Search Console so Google can index the page. Our SEO copywriters can create this content for you.
Now that you know how SEO improves your website’s visibility on the internet and how you can use it to build connections with the audience you made the website for, get the Jetweb SEO specialist on your side!