With 68% of the world’s population on mobile daily, mobile marketing is a significant slice of any marketing strategy. It is pertinent to understand the uniqueness of the mobile environment and how best to create experiences that enrich the consumer journey, and establish relevant, real human connections. In this post we unpack some frequently asked questions on navigating the mobile ecosystem.
What is the significance of mobile statistically?
How are consumers engaging on mobile?
Consumers are constantly on the go, and their go to device for information is their smartphone or tablet. In Google’s publication “Micro-Moments: Your guide to Winning the Shift to Mobile” they highlighted four common scenarios mobile users engage in.
Google defines these micro-moments as “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends,”
Understanding these micro-moments is the first step in making a connection with your consumer on mobile.
So how do I engage with consumers on mobile?
Here are a few important points to remember when developing engaging mobile creative.
Consider the journey of the consumer
Is your content relevant for the consumer?
Respect the user
Rich media essential
Advertising is no longer a case of billboards, pamphlets, pop-ups or intrusive email marketing. Brands could take advantage of the native functionality of mobile devices to engage with their consumers and create experiences that bring consumers back time and time again. All you have is 2-4 seconds to grab the consumer’s attention.