DATA & ANALYTICSWe use one tracking platform to measure your campaign across a multi-platform campaign. We do this by placing tags on your website to ensure that we track against the conversion point and achieve maximum ROI. This information helps us to optimise the campaign, implement remarketing, and better understand your customer’s online journey. The tools for efficiently managing data include campaign reporting, customer retention optimisation and Google Analytics.
The services are supported by experienced account and campaign managers. An account manager will meet with you, understand your business goals, create and effective digital strategy, represent your brand internally and be the glue that keeps the digital marketing plan together while a campaign manager will focus on profitability and optimisation of your online campaign.