3rd April 2017

#Rio2016 – Trends and Takeouts

We’re halfway through #Rio2016, and what a sensational 10 days it’s been with so many long-standing records being smashed and so many young stars breaking new ground (here’s […]
3rd April 2017

What makes an app great?

With the majority of South Africans accessing the Internet via their mobile phones, the app market is more exciting than ever before. But what makes an […]
3rd April 2017

Social Media ROI – How to measure the real return of your Social Media Investment

Did you know that Facebook has 13 million active users in South Africa every day? But how can you leverage those numbers for a greater Social […]
3rd April 2017

#Rio2016 – Our local Olympic heroes online

#Rio2016 has come to an end – here’s a quick look at the local athletes who dominated social media and made South Africa proud.
3rd April 2017

Marketing Automation – Agency insights and trends

It’s clear that the days of running online marketing campaigns without marketing automation software are officially over. Here’s how agencies like us are mastering these technologies […]
3rd April 2017

What is Marketing Automation and why should you care?

Everyone’s talking about it, but how does marketing automation software work and how can it increase your returns? Here’s a simple guide to understanding marketing automation, […]
3rd April 2017

Social Media – The strategic business management tool

 Over the past few years, social media has evolved from an extension of a company’s public relations efforts into a strategic business tool. Today, the savviest […]
3rd April 2017

Influencing the influencers – How to listen and learn

Brand perception is no longer shaped by marketing output alone. In the wake of social media, our products and services are left wide open to public […]
3rd April 2017

Managing brand and reputation risk when your customer has a louder voice

 Over the past 10 years, organisations have seen the control they used to have in their interactions with their customers slip slowly away. Where you used […]
3rd April 2017

Connecting social media investment to business return

More than 36% of South Africa’s people (13 million-plus users) are active on Facebook today, giving just one illustration of social media’s growing reach. But how […]
3rd April 2017

Are we missing out on the Micro-Moment opportunity?

(Part 1 of a two-part series) South African marketers understand that smartphones and other mobile devices are radically reshaping their customers’ behaviour, by giving them access […]
3rd April 2017

Instagram hits 500 000 advertisers

Instagram recently announced that it has doubled the number of advertisers on its app in the past 6 months, reaching a whopping 500 000 advertisers. The Facebook-owned […]