Did you know that over 2 million blog posts are published each day? That means that 46 people will click publish by the time you’re finished reading this sentence. Writing an interesting blog post or putting together a brilliant website takes hours, and the optimization of each page or post is equally as important to it being successful. No wonder the term “SEO” is googled by millions of people each month. But what is SEO and how will it make you stand out in the crowd?
Let’s break it down
SEO- Search Engine Optimization is “the process of affecting the visibility of a website or web page in a search engine’s unpaid results.” -Wikipedia
Ok, let’s put that in layman’s terms…
Search Engine Optimization is the library of keywords behind your website or blog post, that makes Google very likely to include your page as one of the top results whenever someone searches for your specific keywords.
Why does Search Engine Optimization matter?
Did you know that according to the Content Discovery and Engagement Report from Outbrain – (makers of a popular widget platform that’s used on dozens of major publisher sites such as USA Today) – SEO is the number one driver of traffic to content sites? It beats social media by more than 300%!
Research done by Digital Drusti shows that 93% Of online experiences begin with a search engine. Combine that with the fact that the first 5 results in Google get 67% of all clicks, and you realize why search engine optimization is so important.
The Golden Triangle
Sounds mysterious, doesn’t it? Unlike the Bermuda Triangle, the Golden Triangle is one you’d want to find yourself in. It is a trend that has been identified as the first three unpaid results on a search engine that have a high click–through rate.
I could just pay my way into the “Golden Triangle” couldn’t I?
If it were that simple, companies would be spending millions competing for the winners’ podium on Google search. 70-80% of users ignore paid ads on Google, and focus on the organic search results. 70-80%? That’s a pretty high number. SEO is not just about getting your page into the “Golden Triangle”, it’s also about knowing your consumers and what keywords they use when searching for your services in Google.
Time for a strategy session?
Content strategy is key. It’s all good and fine to write an amazing piece of content, what good would it be though if it doesn’t make it to page one or to your target market? Consider writing the same amazing content with keywords that your consumers are using to search for your services or products? -Ka-Ching!
SEO is like Bacon, bacon fills your home with the delicious aroma of cooking pork. SEO fills your home with the delicious aroma of money! -Unknown
At Jetweb we know how to bring home the bacon, with smart and exceptional SEO specialists that can provide your business with more than just a list of keywords, but a content strategy that will have you talking the business your customers want to hear.
By: Delamo Bentley, Social Media Community Manager, Jetweb